This is the second of the two lectures dedicated to analysing applied communication from a structural perspective. The lecture considers how the history and practice of advertising can be applied to the analysis of the image constructed by Madonna and Lady Gaga. The lecture also examines the mechanisms of branding and product placement, and its associated moral panics.
Lecture slides: M84MC.03– 17 Oct 2012
Homework – due 24 Oct 2012
Think of your favourite ad. How do you position yourself vis-à-vis it? Do you like because it is convincing? Do you like it despite what it’s trying to say, or how it’s saying it? How easily persuaded are you? Post your work as a comment to this blog entry.
RE: YOUR COMMENTS
Lovely work you all–well done!
It is apparent from the range of your analyses that we all have complex reactions to advertising, which go well beyond the simplistic Pavlovian approach some theorists used to propugnate.