This is the first of the two lectures dedicated to analysing applied communication from a structural perspective. The lecture uses techniques drawn from visual analysis, semiotics and narrative theory to explore music videos, interviews and discussions of Madonna and Lady Gaga’s marketing and branding strategies.
M84MC.02– 10 Oct 2012
Homework – due 17 Oct 2012
Individually, pick either Lady Gaga or Madonna, and find three of her interviews from different media (audio, video, in print). Apply a narrative analysis: what narratives are present? What is told, what is not? What formal techniques are used? What personas does she build? How she constructs and represent her “authentic” self? Post your work as a comment to this blog entry.
- Prieto-arranz, J.(2012) “The Semiotics of Performance and Success in Madonna.” The Journal of Popular Culture 45: 1732-197. http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5931.2011.00917.x/pdf
- Ott, B. and L.Mack (2010) “Rhetorical Analysis” in Critical Media Studies, pp. 99-122
COMMENTS TO STUDENTS’ ASSIGNMENT: Lecture 2-comments to assignment