Moving across different media influences the way we construct discourse and culture. The introduction of new (media) technologies creates extensions of what we can do and conceive, but it also precludes or amputates some of the ways of being and thinking with which we used to be conversant. We look forward to new media but we also look back nostalgically to old ones, which we recreate and reconfigure in the new context.
When we spread intertextual webs across different media, we create a transmedia narrative. Texts are distributed across media platforms and channels; each text can be read autonomousy, but none of them has the full narrative picture. In order to get all the meanings, we need to move across all the different media involved.
Fiske, J. (2011). Television Culture. London: Routledge. Chapters 5 (pp.62-83) and 7 (pp.109-128). (electronic resource in the library)
- Grusin and Bolter (1999) “Immediacy, Hypermediacy, and Remediation” in Remediation: Understanding New Media. Cambridge: MIT Press. pp.21-50.
- Jenkins (2006) “Introduction: Worship at the Altar of Convergence“, ”Searching for the Origami Unicorn”, “Quentin Tarantino’s Star Wars: Grassroots Creativity Meets the Media Industry.” in Convergence Culture. NY: NY University Press. pp.1-24; 93-130; 131-168.
- McLuhan (1964) “The Medium is the Message” in Understanding Media: the Extensions of Man. London: Routledge.
- Sherlock (2010 – ongoing)